In the expanding global market of today and tomorrow, the question is how to do and interpret market research in non-Western cultural contexts. Different rules, different social values, different cultural filters usually present a demanding yet exciting professional challenge to market researchers.
RAI Consultants has the right answer: culturally correct market reseach. We move with ease and familiarity in three totally different cultures. Having behind us the working experience of more than 2.000 market research projects in the Arabic and Islamic World, the C.I.S. and Eastern Europe, and several Western European countries, we have the know-how needed to give you meaningful, unbiased and extensive studies on every market in the area we cover.
RAI’s strategy is simple and effective: while we keep our Western professional standards, we immerse ourselves totaly in the local conditions. Our headquarters are in Nicosia, Cyprus, but we also have local offices in Moscow, Kiev, Tashkent, Almaty, Baku, Tbilisi, Bishkek, Ashkabad, Jeddah and Tehran. Our directors personally supervise every research project we undertake and personally train our field personnel in every local market. But in every step we depend on localprofessionals for orientation and support. We know how to play the local tune.
Situated at the meeting point of three civilizations, RAI Consultants are capable to give you the best of three worlds: culturally correct market research of highest standards.